Last Modified: February 24, 2025
Noggin Holdings, Inc. (together with our affiliates, "Noggin," "we" or "us") operates the noggin.com edutainment website (together with any related websites, mobile applications, or streaming services, the "Noggin Services").
We know how important it is to protect your personal information. This privacy policy explains our practices — and your choices — on how we collect, use, and share your information when you interact with any of the Noggin Services.
We collect your information when you sign up for the Noggin Services. We also collect information about how you use the Noggin Services. In connection with certain Noggin Services, we may also receive information about you from third parties. This information can identify you or your device or can be linked to you.
We process your personal information to provide you with the Noggin Services, as part of our agreement with you, or to maintain our relationship with you. We also process your personal information to analyze the Noggin Services, to improve the Noggin Services, to personalize advertising and marketing, to manage safety and security, or when we have a legal obligation or permission to do so.
We share personal information among our affiliates and with some of our service providers and business partners (including those supporting advertising based on your interests). We may also share personal information with sponsors and other partners for events, giveaways, sweepstakes, and promotions. We may also share personal information as part of a corporate transaction, to comply with our legal obligations, and to protect ourselves.
The types of personal information that we share includes your registration information, information you provide offline, information and content you post, information collected through social media, your messages and feedback, and information about how you use the Noggin Services.
More specifically:
We share your information with certain companies and individuals that provide us with services or who perform services on our behalf. These providers include business support services, customer support providers, web hosting providers, information technology providers, payment processors, event service providers, direct mail and email distribution service providers, partners supporting our contests, sweepstakes, giveaways and promotions, and analytics and market research services. These service providers are only permitted to use your personal information to help us offer the Noggin Services to you and not for any other purpose. The types of personal information we share include all the types of personal information listed above.
We share your information with certain business partners involved in activities such as marketing or co-branded services or events. These business partners use the information we give them as described in their privacy policies. We may also share your information with sponsors, prize partners, and others that support us in events, contests, sweepstakes, giveaways, or promotions. For example, we may share your information with the prize partners to deliver prizes.
We share your information with our advertisers and other companies to help show ads that you might be interested in and to check how effective those ads are. This includes advertisers that want to advertise to you, agencies that help them do that, websites and apps that show ads, advertising technology partners that connect advertisers with places to show ads, and other companies that help us see how well our ads work (like if you buy something after clicking an ad that tells us whether the ad worked). The types of personal information that we share includes online identifiers and information about what you like to do online, your preferences, as well as other details we learn about you. Sometimes we segment our consumers based on their interests and we share those groups with companies that will provide additional insights about that group. For more information about your advertising choices, please see the "Cookies and Other Tracking Technologies" section of this privacy policy.
We share your personal information with social media companies such as Meta, Snap, X, etc. so that we can communicate with you or provide you with relevant advertising related to your interests on those platforms. We use the custom audiences services provided by these social media companies to help us both reach you or reach new audiences. The types of information we share include online identifiers, email addresses (or hashed email address), and information about your online interactions on the Noggin Services.
We will share your information with our legal and tax advisors, insurers, law enforcement, judicial and other government bodies, and others when we think it is necessary to do so to comply with the law, legal process, to obtain legal or other professional advice, to respond to legal claims, or to protect our rights or the property or personal safety of our users, employees, or the public. The types of personal information we share include all the types of personal information listed above.
We may share your information with a potential purchaser of Noggin and their legal and financial advisors, as part of any actual or contemplated reorganization, restructuring, merger or sale, or other transfer of assets involving our brands or as part of a joint venture or other strategic partnership. The types of personal information we share includes all the types of personal information listed above.
If you are under the age of 13, we will collect more limited kinds of information from you, as described in the "Children's Privacy" section of this privacy policy.
Your rights and how to exercise them: Depending on where you live, you may have the following rights regarding your personal information:
For additional information about the additional rights that may be available to you if you live in certain US states, please see the "Additional Information: US States" section of this privacy policy.
If you would like to submit a request to exercise any of the rights that are available to you, ask a question, or contact the data protection officer, please email us at help@noggin.com. Before responding to a request, we may need to ask for additional information and may send you an email to verify your identity and confirm that you submitted the request. We may also need additional information to verify that your authorized agent or representative has the authority to make a request on your behalf. We will respond to your request within the time period required under the law. Please note that while we will carefully assess every request we receive, your rights may differ depending on where you live and may be limited by local law.
Automated decision making: We may process your personal information using automated decision making technologies or algorithms, such as when we automatically select advertising or content that may be of interest to you. These technologies are not used to make automated decisions that have legal or similarly significant effect on you.
To stop receiving our promotional messages, follow the instructions in any marketing message you get from us. In some cases, such as if you have a registered account, you can also change your preferences in your account. Even if you opt out of getting marketing messages, we may still send you important non-marketing messages about your account, the Noggin Services you requested, or any purchases you make.
When you use any of the Noggin Services that send push notifications or offers to your mobile device, you can change your preferences through the settings on your mobile device and/or in the applicable mobile service.
If you have an account or subscription to one of the Noggin Services, you can correct or delete your information, or update your account settings by logging into your account and following the instructions or contacting the relevant customer service team for that service.
Although most browsers and devices accept cookies by default, their settings usually allow you to clear and decline cookies. Web browsers often store your preferences in a cookie. Blocking cookies may prevent the services from operating as expected and may also prevent storing your preferences and choices.
Below are links to the cookie opt-out pages of common web browsers. If your web browser is not listed here, you should review your web browser terms to learn more about your cookie choices:
To opt out of certain tracking by our analytics providers, you may visit the links below:
Some of the Noggin Services may feature Nielsen proprietary measurement software that will allow you to contribute to market research, such as Nielsen's TV Ratings. For more information about Nielsen's digital measurement products, please review Nielsen's privacy statement here.
We, our service providers, business partners, and other third parties may use interest-based advertising. This means that we may collect information about you on the Noggin Services and on third-party services to help serve advertising relevant to your interests across your devices, browsers, and on and off the Noggin Services. For more information on the choices that may be available to you to opt out of receiving interest-based advertising, please visit:
You can also opt out of interest-based advertising with some of the third-party partners we may use, such as Google. Please note that if you opt out of interest-based advertising, some information will still be collected for other purposes, such as research, analytics, and internal operations. You will also continue to receive contextual advertisements, but they may be less relevant to your interests.
On many mobile devices, you can manage interest-based advertising through your device's settings. These options can include resetting your device's advertising ID or selecting "Limit Ad Tracking" (for iOS devices) or "Opt out of Ads Personalization" (for Android devices) in your device settings.
Connected devices (such as tablets, connected TVs, set top boxes, streaming devices, and gaming consoles) may also use an advertising ID or other methods to identify you or serve you interest-based advertising. In some cases, you can disable tracking by selecting options like "limit ad tracking" or disabling options like "interest-based advertising" in your connected device's settings. These options will vary by device, and we do not control the policies or practices of third parties providing these devices.
Please note that your choice to opt out is device- or browser-specific and you will need to manage your preferences for each device or browser you use. You may also need to make this choice separately on different Noggin services. For additional information on exercising your privacy rights, please see the "Your Choices, Rights, and Controls" section of this privacy policy. For additional information about the rights that may be available to you if you live in the United States, including the right to opt out of "sale", "sharing for cross-contextual behavioral advertising", and processing for targeted advertising, please see the "Additional Information: US States" section of this privacy policy.
We comply with the Children's Online Privacy Protection Act ("COPPA"). To learn more about COPPA, you can visit the US Federal Trade Commission's COPPA website. You can also learn more about COPPA from the kidSAFE Seal Program at www.kidsafeseal.com/knowaboutcoppa.html.
If you are under the age of 13, please get permission from your parent or guardian to use the Noggin Services, and you should always check with your parents or guardians before giving out any information about you, especially before entering information on any website, mobile application, or online service.
No matter how old you are, Noggin's communication settings allow you to control who can interact with you, for example, by only allowing interactions with friends or not allowing any interactions at all. You can also restrict your account, which turns off chat and public commenting and limits an account to certain filtered experiences on the Noggin Services.
Parents and guardians – we recommend you supervise your child whenever they're interacting on the Noggin Services.
If you are under 13 years old, we will automatically set your account to have stronger privacy settings. While in this privacy mode, some features like social media plug-ins and certain advertising and alerts are disabled. When you turn 13, you will be able to enable additional features that are more appropriate for users ages 13 and up.
If you are under 13 years old and create an account, we ask for some information (which is non-personal information, as defined by COPPA), which we need to let you use the Noggin Services. We'll collect:
We may also require payment information such as a credit card number. We will ask you to get a parent or guardian to assist you with these transactions or for permission from your parent or guardian before allowing you to use a credit card number on the Noggin Services.
We and our service providers or other businesses who collect information on the Noggin Services may automatically collect or receive certain information associated with you and/or your device(s) as part of your use of the Noggin Services through device-based tracking technologies. This could be information such as your IP address (a number assigned by your Internet Service Provider that can identify your device), mobile advertising ID (a resettable identifier assigned to your device by operating system provider, such as Apple or Google), media access control (MAC) address, and identifiers associated with cookies, pixels, tags, beacons, scripts or other technology. For more information about cookies and other tracking technologies and the choices you have regarding the use of them, please see the "Cookies and Other Tracking Technologies" section of this privacy policy.
For additional account security and parental controls, you have the option to provide a parent's or guardian's email address in account settings. Children are encouraged to provide a parent's email address, but are not required to do so to create an account. Parent email addresses (which is the only personal information, as defined by COPPA, we collect from child accounts) are collected for the security and integrity of your account and the Noggin Services. We may use your parent's email address to log you in. We may also use your parent's email address to communicate with them about your account, like asking them to review your account.
Parents and guardians, you can request that we make changes to your child's account or allow you to review, delete, or prevent the further collection or use of personal information from you or your child. To make a request, please contact us at help@noggin.com.
We Do Not Want More Personal Information From Children: If you're under 13 years old, we will only ask you to tell us the information we need to set up or protect your account. If you give us more of your personal information, we will delete any additional personal information we've collected from you (unless the law requires us to keep it or unless your parent or guardian provides consent for us to keep it).
The Noggin Services may be available for teachers, schools, and school districts ("Schools") to use as part of an educational curriculum under the oversight of the School. These Services are designed to minimize the collection of personal information from children and to comply with student data privacy laws. When used by Schools, usernames, identifiers that may identify you or your device, and other information may be provided to us by a child's School and associated with a class or grade level. The School will be able to see information regarding the child's use of the Noggin Services in connection with a class and make changes to the child's username and other information. In some circumstances, teachers and other authorized personnel may create accounts for their students. The School is solely responsible for providing notices and obtaining consents required by applicable student data privacy laws, including providing all required notices to parents, obtaining all necessary parent or guardian consents, or complying with applicable requirements of an exemption or exception from parental consent requirements. The School is also responsible for activities such as removing a child from class roster, deleting a class, or submitting a deletion request when a child's information is no longer needed for School purposes.
If the Noggin Services are downloaded on a personal device, a parent or guardian may be able to view their child's information (such as username and activities completed) by logging into the child's class account. The parent can delete the application providing the Services from the child's device, but the child's information may continue to be associated with the School's class account until the School deletes that information. If you are a parent and have questions about reviewing, modifying, or deleting your child's information, please contact your child's School directly.
The Noggin Services may include links to other websites or services, such as links to advertisers, or to purchase online subscriptions or tickets to a live event or experience, purchase of a consumer or virtual good or service or interactive products or games that pair with third party devices. Information collected by third-party devices or on other sites and services is subject to the privacy policy and practices of the third party providing such site or service and not subject to this privacy policy.
Please consult the privacy policies of any third parties with which you share information in this manner to learn about the third party's data practices.
We will retain your personal information for the time period reasonably necessary to achieve the purposes described in this privacy policy, or any other notice provided at the time of collection unless a longer retention period is required or permitted by applicable law.
We determine how long to retain information based on the purposes for which it was collected, its sensitivity, our legal obligations, and the purposes set out in this privacy policy. For example, we retain your registration information for the duration of your relationship with us. Once our relationship ends, we retain certain records (including your email address and details about your transactions) for an additional period of time to comply with our legal obligations in certain jurisdictions and to prevent fraud. If you submit a request to exercise one of your privacy rights, we retain records of those requests so that we can comply with them (for example, so that we remember your request to opt out of marketing messages) and so that we can demonstrate that we have complied. In each case, we determine how long to retain information based on how long it is needed to fulfil the purpose for which it was collected, or whether we need to retain it for an additional period of time to comply with record-keeping obligations or to defend against legal claims or prevent fraud.
We may automatically receive certain information about you and your device using browser- or device-based tracking technologies described below. These technologies allow us to ensure the Noggin Services are functioning correctly, improve the Noggin Services, provide and measure advertisements, and provide personalized content to you.
You can manage how these tracking technologies are used by adjusting your device or browser settings.
Cookies: Cookies are small data files stored on your browser or device. They may be served by the entity that operates the website you are visiting ("first-party cookies") or by other companies ("third-party cookies").
Pixels: Pixels are small images on a web page or in an email. Pixels collect information about your browser or device and can set cookies on your browser.
Local Storage: Local storage allows data about your browser or device to be stored locally on your browser or device and includes HTML5 local storage and browser cache.
SDKs: SDKs (also known as "software development kits") are blocks of code, typically provided by our partners, which may be installed in our applications. SDKs may help us understand how you interact with our applications and may collect information about the device and network you use to access our applications, such as the advertising ID associated with your device or information about how you interact with our applications.
The purposes for which we and our partners use cookies and similar technologies generally fall into the following categories:
On our child-directed services, we do not use (or allow our partners to use) automatically-collected information, such as IP addresses, cookie identifiers, and other device identifiers, other than to support our internal operations, which include the following:
See "the Children's Privacy" section of this privacy policy for more information about how we collect and use children's information.
We have adopted commercially reasonable technical, administrative, and physical security measures designed to protect your personal information from loss, misuse, unauthorized access, and alteration.
We may update this privacy policy based on new technologies, industry practices, regulatory requirements, or for other purposes. We will let you know if these changes are material and, where required by applicable law, we will obtain your consent. When updating you about any material changes, we may email you at the last email address you provided, post a notice on our websites or applications, or inform you by any other means permitted by applicable law.
If you have any questions or concerns regarding this privacy policy or would like to contact the data protection officer, you can do so by emailing help@noggin.com.
If you are a California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, or Virginia resident, there are additional disclosures and certain additional rights regarding your personal information, as described below. The rights available to you will depend on the laws in the state where you live.
Certain disclosures of information that we make to third parties or purposes for which we use information we receive from third parties constitute the "sale" of your personal information, "sharing" of your personal information (for "cross-context behavioral advertising" purposes), or "processing" of your personal information for purposes of "targeted advertising" under applicable laws. For instance, we may disclose certain device identifiers and advertising identifiers associated with your mobile or connected device to advertising partners. Those partners use and share those identifiers to show you advertisements that are targeted to your interests on third-party sites and services. We also receive information from third parties, which we use to help inform which ads to show you on the Noggin Services.
If we do this or otherwise "sell" your personal information, we will give you the opportunity to opt out by clicking the "Your Privacy Choices" link on the footer of the relevant website, or in the settings menu of the relevant mobile or online application, or other service.
The following types of personal information may be processed for purposes of targeted advertising, and may have been "shared" or "sold" (by us or our predecessor) in the 12-month period prior to the last modified date of the privacy policy:
Each category of personal information listed above is "shared" with or "sold" to the following third parties to help us target and deliver personalized ads to you on the Noggin Services and third-party services as described in this policy:
We do not have actual knowledge that we "sell" or "share" personal information of individuals under the age of 16.
Do Not Track. Our websites and apps are not designed to respond to "do not track" requests from browsers.
Deidentified Information: To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.
Sensitive Personal Information: In the U.S., there may be instances where we process information that is considered "sensitive personal information." We use sensitive personal information only when permitted by applicable laws for necessary or reasonably expected purposes – specifically, to provide you with the Noggin Services, to perform analytics on the Noggin Services, to serve you targeted advertising, and to comply with our legal obligations.
In certain U.S. States, in addition to the rights described in the "Your Choices, Rights, and Controls" section of this privacy policy, you may also have the following rights:
In those states where it is applicable, you or your authorized agent may submit a request to exercise any of the above rights by emailing us at help@noggin.com.